5 Ways to NOT Waste Money When Exhibiting at a Tradeshow

By Mark Webster// It’s probably obvious that I have had tradeshows on the brain lately. But it is also no secret that I am a big fan of them. When done right, exhibiting at a tradeshow can deliver a lot of bang for your buck. If you ...

Enhance Results with effective Trade Show Promotional Items

  When done properly, giveaways can icrease booth traffic by 50%, provide targeted leads and increase brand and product recognition post-show, long after the tradeshow is over. Just make sure you use them wisely and you will have ...

Succeed at Shows: Become A Tour Guide

“Don’t tell prospects how they will benefit from your solution. Help them discover why, and let them tell you.” — David Sandler, from the book You Can’t Teach a Kid to Ride a Bike at a Seminar. Like a tour guide in a foreign ...

Small Packages

  By Candy Adams// Looking to purchase a portable exhibit, but not sure where to start?  Here’s a guide to the four basic types of portables available. Rookies and budget-conscious exhibitors alike often make their trade ...

Research Your Way Into More Dollars

Whether you are preparing a yearly budget or deciding to enter shows for the first time, researching your industry and specific shows can help you plan and get the results you desire. Going in fully prepared and informed can only ...

Low Tech to High Tech… Engage.

Let’s face it—a well-designed, good-looking booth is no longer enough. In order to draw trade show attendees in and engage them with your product or service in a meaningful and memorable way, it’s time to up the ante. From traditional ...

The Art Of Distributing Literature

The topic of being thrifty with literature and giveaways is one of my favourite tips to help exhibitors instantly increase their success at tradeshows – and it is one of the easiest to implement. To top off a higher response and ...