Archive for News & Tips
Enhance Results with effective Trade Show Promotional Items
When done properly, giveaways can icrease booth traffic by 50%, provide targeted leads and increase brand and product recognition post-show, long after the tradeshow is over. Just make sure you use them wisely and you will have marketing dollars well spent~ Gary Porter A trade show promotional item given away at your booth can [...]
Read moreSucceed at Shows: Become A Tour Guide
“Don’t tell prospects how they will benefit from your solution. Help them discover why, and let them tell you.” — David Sandler, from the book You Can’t Teach a Kid to Ride a Bike at a Seminar. Like a tour guide in a foreign country, your job at a trade show is to determine what [...]
Read moreSmall Packages
By Candy Adams// Looking to purchase a portable exhibit, but not sure where to start? Here’s a guide to the four basic types of portables available. Rookies and budget-conscious exhibitors alike often make their trade show debuts with portable exhibits. Their thinking: Start small and work your way up. There’s nothing wrong with that [...]
Read moreResearch Your Way Into More Dollars
Whether you are preparing a yearly budget or deciding to enter shows for the first time, researching your industry and specific shows can help you plan and get the results you desire. Going in fully prepared and informed can only assist in maximizing your exhibiting experience! – Gary Porter RESEARCH YOUR WAY INTO MORE DOLLARS [...]
Read moreLow Tech to High Tech… Engage.
Let’s face it—a well-designed, good-looking booth is no longer enough. In order to draw trade show attendees in and engage them with your product or service in a meaningful and memorable way, it’s time to up the ante. From traditional displays to cutting edge presentations, here are a few fresh ideas for creating a trade [...]
Read moreThe Art Of Distributing Literature
The topic of being thrifty with literature and giveaways is one of my favourite tips to help exhibitors instantly increase their success at tradeshows – and it is one of the easiest to implement. To top off a higher response and increase in sales, you will save your company money in printing, shipping and storage! [...]
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