Archive for February, 2012

Enhance Results with effective Trade Show Promotional Items

  When done properly, giveaways can icrease booth traffic by 50%, provide targeted leads and increase brand and product recognition post-show, long after the tradeshow is over. Just make sure you use them wisely and you will have marketing dollars well spent~ Gary Porter A trade show promotional item given away at your booth can […]

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Succeed at Shows: Become A Tour Guide

“Don’t tell prospects how they will benefit from your solution. Help them discover why, and let them tell you.” — David Sandler, from the book You Can’t Teach a Kid to Ride a Bike at a Seminar. Like a tour guide in a foreign country, your job at a trade show is to determine what […]

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